It’s a misconception that a bra’s cup size actually measures the full size and shape of your breast.
“Not many people know this, but when you talk about the cup size of a bra, it’s really just the horizontal width between the underwires,” Lam says.
Swimsuits, camisoles and backless dresses may be made with built-in support. Most come in 36 sizes; standards and methods of measurement vary widely and up to 85 percent of women may be wearing the wrong size.
Fragments of linen textiles found in East Tyrol in Austria dated to between 14 are believed to have been bras.
She and her team created their Fit Quiz, the first of its type, to truly understand breast shape—by asking women to simply fill out a 15-query questionnaire, no measuring tape required.
(It's worth noting that Victoria's Secret also has a fit quiz, which asks many of the same questions.) Once You've Found Your Size: After seeing plenty of success with more than 500,000 women taking the quiz, Lam then used the data to engineer the just-launched Uniform line, True & Co.’s first in-house collection.
If a guy is shopping for lingerie for you, there’s a good chance he’s gotten to second base with you.
So how can we help the young man who just wants to spoil his lady by surprise?
Here’s how men find out our bra size – and how we can help.
From the 16th century, the undergarments of wealthier women in the Western world were dominated by the corset, which pushed the breasts upwards.
In the later 19th century, clothing designers began experimenting with alternatives, splitting the corset into multiple parts: a girdle-like restraining device for the lower torso, and devices that suspended the breasts from the shoulder to the upper torso.